SEGA Celebrates Puyo Puyo's 35th Anniversary with Exciting Events

In 2026, SEGA is not just celebrating Sonic the Hedgehog’s 35th anniversary; it’s also marking the 35th anniversary of the beloved puzzle game Puyo Puyo. The company has announced a series of exciting initiatives under the “Dairensa!” project, which pays homage to a popular song from the franchise. This celebration promises to engage fans through various events, merchandise, and a special live stream featuring voice actors and game demos.

The festivities kick off with a special live stream on February 1, 2026, showcasing the latest updates on Puyo Puyo!! Quest and featuring appearances from beloved voice actors. Additionally, fans can visit pop-up stores in major Japanese cities, where they can find exclusive merchandise and participate in themed events. The collaboration between Sonic and Puyo Puyo adds an extra layer of excitement, with a lottery offering unique prizes to fans.